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The FEAST Business Model


The original three lodestars of the FEAST business model were superior-quality food products, authenticity and extraordinary personal service. These customer TESTIMONIALS, collected over the years, confirm what can happen when all three exist in sync.


Summary

The full-feature FEAST business model is an e-commerce food delivery service that stands in stark contrast to traditional ghost kitchen models in nearly every way, yet it uses ghost kitchen-like facilities to operate. FEAST businesses are community-centric, independently owned-and-operated entities capable of producing a wide variety of superior-quality food products for delivery each week with a healthy focus on flavor and artisanal culinary values.

With little discernable direct competition, the model thrives on the alignment of quality, authenticity and personal service. It’s proven, scalable, and can focus on a select few or many quality food products at once, depending on your objectives. Unlike most ghost kitchen models, designed for speed and on-demand production, the FEAST model affords you personal time and space to explore your creative culinary instincts, develop new and unique flavors for your food products and engage your customers directly. And relish in no nights or weekends.

With a dedicated team of three to four, our experience with this model has successfully managed the ongoing weekly production of all of the following food categories at once, averaging deliveries in the hundreds of individual meals per week.


▪ Complete, oven-ready gourmet dinners and entrée salads

▪ Nutritionally balanced, portion-controlled meal prep

▪ A large variety of quality frozen products

▪ Soups and gumbos / Breads and baking

▪ Corporate lunches and other commercial functions

▪ Wholesale to retail / Limited event catering*

▪ Specialty sauces, dressings and marinades

▪ Preparation of à la carte butcher meats, seafoods and other specialty items


*Food only, no setup or service


While our experience has been customers enjoy options when they order each week, there is nothing about the model that would prevent you from offering a narrower range of food products. In theory, any of these individual categories could be the basis for successful growth depending on your objectives. For example, our model could easily support a kitchen producing and delivering only frozen foods, or only soups and gumbos.


Compare & Contrast, Part II

Picking up from the homepage, here are four more ways the FEAST business model is distinctly different from traditional ghost kitchen models.





Core Food Products

FEAST food products are heavily rooted in the MEDITERRANEAN DIET by design. The flagship product of the FEAST model has always been a residential meal delivery service called Dinner-for-Two, a gourmet meal for two people. These are complete, oven-ready meals that include an entrée, a salad or vegetable, and a side, all individually packaged and delivered chilled for customers to complete in their own ovens at their convenience. Also available in each weekly order cycle are lighter offerings such as cool salad entrées and distinctive soups and gumbos by the quart.

A complete line of quality frozen food products complements the fresh offerings and includes traditional casseroles, gumbos and à la carte. These have always been popular add-ons to weekly orders and integral to the model in our experience. Go to the RECIPES page to see the complete list of available offerings.



Market

Your business objectives will largely determine what product or products you will offer and to whom you will market them. Our experience focused primarily on residential meal delivery that was concentrated on a middle to upper-income demographic, mostly empty nesters and busy professionals, who were very responsive to both the quality products and services offered. Frequently, weekly menus can also be marketed to serve as the basis for customer social functions such as club meetings, dinner parties or office events.

Previous successful collaborations beyond residential meal delivery have included working with other culinary professionals and nutritionists with private clients, a very rewarding niche. Our additional markets included specialty product lines for bookstores and coffee houses, gyms, corporate functions and private chef opportunities. Your local market may be slightly different but should track in a similar pattern using established marketing techniques and may have additional opportunities to explore as well.

Regardless, FEAST models thrive on personal relationships and are most effective when they concentrate on, and build ties in, the hyperlocal community.


Customer Experience

Customers interact via a secure, fully-branded e-commerce WEBSITE. An email is sent each week with all the available options for delivery the following week, and customers place their orders online by Sunday night via a link in the email. The website has additional information about ingredients, food allergens and nutritional content for each item as well as delivery specifics and other company information. Credit cards are charged at the time of order. Regular orders are delivered chilled to customers two days a week in the afternoons with complete heating and plating instructions, special orders are dropped off by prior arrangement.


Get in touch anytime at 713.858.5468 or INFO@FEAST-BRANDS.COM to learn more about how you can get started with this versatile and exciting alternative business model for substantially less than trying to build something out yourself. We have the tools and experience to help you get a new business into orbit quickly!