The Brand

First impressions do matter, especially when selling food online. In today’s digital world, nothing will cast doubt on your credibility faster than a poorly conceived brand, such as a logo that looks like it was created on a do-it-yourself site, or a website that looks like it was handed off to a relative because they’re ‘good with computers.’ Customers will see right through an unsophisticated branding effort and tie it to the quality of your food products.

The FEAST brand, that is, the look and feel of our logo, website, marketing collateral and more, was specifically designed to convey quality, authenticity and personal connection: our three lodestars. It is minimalist by design to keep the emphasis squarely on the individual products and services.

With the assistance of a graphics designer, we will work with you to create a logo for your new company that blends seamlessly with our existing brand thereby giving you the complete visual package for your website, product labels, marketing collateral and more.

The Website

The FEAST retail website reflects this minimalist approach and is the result of a careful collaboration between business owner, customer and marketing professionals.

▪ Impression – The colors of the branded palette, professional photography and easy-to-understand graphics are used throughout resulting in intuitive navigation. This website is a close cousin of the retail site in terms of look and feel.

▪ Functionality – The site is designed with the customer foremost in mind: simple and straightforward to navigate and securely checkout for even the most technically challenged.

▪ Administration – It effectively supports the promotion and sale of a wide range of food products and services, and has useful internal marketing features and great reporting tools. The backend functions are distinct and easy to manage.

Through a technical process called mirroring, an exact copy of our retail website is created and your domain name is assigned to it. We then work directly with you to carefully update each page with your new business identity, compelling narrative, additional stock or custom-shoot photography¹ and other content that reflects your specific business objectives and values, and that speaks to your target market.

We can edit existing pages, create new ones, add new graphics and more, whatever is going to best reflect you and your new brand and help you sell your food products. And, of course, we train you how to use all the relevant features and functions. In the end, it's 100% your website to update and grow, we are not referenced anywhere on it.

Get in touch anytime at 713.858.5468 or INFO(at)FEAST-BRANDS.COM for more information and a guided walkthrough of the FEAST retail website and how we can make it yours.

Note

1 – We have a limited portfolio of professionally shot, commercial kitchen-related photography available for use. Commercial stock images can also be effectively utilized and are relatively inexpensive to purchase. To personalize your site and increase connection with your customers, we recommend an image or two of you or you and your team. A professional photographer is always best but decent results can be had with newer smartphones or tablets with a little practice. Additional commercial stock images, most of which are licensed, and any professional photography are not included in the agreement.