Brand & Retail Website
First impressions do matter, especially when selling food
online. In today’s digital world, nothing will cast doubt on your credibility
faster than a poorly conceived brand, such as a logo that looks like it was
created on a do-it-yourself site, or a website that looks like it was handed
off to a relative because they’re ‘good with computers.’ Customers will see
right through an unsophisticated branding effort and tie it to the quality of
your food products.
The FEAST brand, that is, the look and feel of our logo, website,
marketing collateral and more, was specifically designed to convey quality,
authenticity and personal connection: our three lodestars. It is minimalist by design to keep the
emphasis squarely on the individual products and services.
With the assistance of a graphics designer, we will work with
you to create a logo for your new company that blends seamlessly with our existing
brand thereby giving you the complete visual package for your website, product
labels, marketing collateral and more.
The FEAST retail website reflects this minimalist approach and is the result of
a careful collaboration between business owner, customer and marketing
▪ Impression – The
colors of the branded palette, professional photography and easy-to-understand graphics
are used throughout resulting in intuitive navigation. This website is a close cousin of the retail site
in terms of look and feel.
▪ Functionality – The
site is designed with the customer foremost in mind: simple and straightforward
to navigate and securely checkout for even the most technically
▪ Administration –
It effectively supports the promotion and sale of a wide range of food products
and services, and has useful internal marketing features and great reporting tools. The backend functions are distinct and easy
Through a technical process called mirroring, an exact copy of our
retail website is created and your domain name is assigned to it. We then work
directly with you to carefully update each page with your new business
identity, compelling narrative, additional stock or custom-shoot photography1 and
other content that reflects your specific business objectives and values, and
that speaks to your target market.
We can edit existing pages, create new ones, add new graphics
and more, whatever is going to best reflect you and your new brand and help you
sell your food products. And, of course, we train you how to use all the relevant
features and functions. In the end, it's 100% your website to update and
grow, we are not referenced anywhere on it.
Get in touch anytime at 713.858.5468 or INFO@FEAST-BRANDS.COM for more information and a guided walkthrough of the FEAST retail website and how we can make
1 – We have a limited portfolio of professionally shot,
commercial kitchen-related photography available for use. Commercial stock
images can also be effectively utilized and are relatively inexpensive to
purchase. To personalize your site and increase connection with your customers,
consider an image or two of you or your team. A professional photographer is
always best but decent results can be had with newer smartphones
or tablets with a little practice. Additional stock images, which are
licensed, and any professional photography are not included in the agreement.