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The FEAST Business Model


The original three hallmarks of the FEAST business model were superior-quality food products, authenticity and extraordinary personal service. Customers realize maximum value when all three exist in sync. Time has shown these remain the lodestars of any successful FEAST business.


Summary

The full-feature FEAST business model is an e-commerce, food delivery service that stands in stark contrast to standard ghost kitchen models in nearly every way, yet it relies on a nearly identical facility to succeed. FEAST businesses are community-centric, independently owned-and-operated entities capable of creating a wide variety of superior-quality food products for delivery each week with a healthy focus on flavor and artisanal culinary values.

With little discernable competition, the model thrives on the alignment of quality, authenticity and extraordinary personal service. It’s proven, scalable, and can focus on a select few or many quality food products at once, depending on your objectives. Unlike most ghost kitchen models, designed for speed and on-demand production, the FEAST model affords you personal time and space to explore your creative culinary instincts, develop new and unique flavors for your food products and engage your customers directly.

With a dedicated team of three to four, our experience with this model has successfully managed the ongoing weekly production of all of the following food categories at once, averaging deliveries in the hundreds of individual meals per week. In theory, any of these could become a sole focus for growth (for example, frozen), however, our experience has been customers enjoy options.


▪ Complete, oven-ready gourmet dinners and entrée salads

▪ Nutritionally balanced, portion-controlled meal prep

▪ A large variety of quality frozen products

▪ Soups and gumbos / Breads and baking

▪ Corporate lunches and other commercial functions

▪ Wholesale to retail / Limited event catering*

▪ Specialty sauces, dressings and marinades

▪ Preparation of à la carte meats and other specialty items


*Food only, no set up or service


Compare & Contrast, Part II

Picking up from the homepage, here are four more ways the FEAST model is distinctly different from typical ghost kitchen business models.





Core Food Products

FEAST food products are heavily rooted in the MEDITERRANEAN DIET . The flagship product of the FEAST model is a residential meal delivery service called Dinner-for-Two, a gourmet meal for two people. Normally two choices each week, these are complete, oven-ready meals that include an entrée, a salad or vegetable, and a side, all individually packaged and delivered chilled for customers to complete in their own ovens at their convenience. Also available each week are lighter offerings such as cool salad entrées and distinctive soups and gumbos by the quart.

A complete line of quality frozen food products complements the fresh offerings and includes traditional casseroles, gumbos and à la carte. These have always been popular add-ons to weekly orders and integral to the model. Go to the RECIPE page to see the complete list of available offerings.



Customer Experience

Customers interact via a fully branded, e-commerce WEBSITE. An email is sent each Wednesday with all the available options for delivery the following week, and customers place their orders online by Sunday night via a link in the email. Credit cards are charged at the time of order. Orders are delivered chilled to customers Wednesday and Thursday afternoons with complete heating and plating instructions.


More Potential

With the range of equipment necessary to support the production and storage of the core food products, your kitchen will most likely also have the capability to produce just about anything else with this model. We also have established recipes and processes to produce and deliver quality food products for a variety of additional markets. Your market may have even more opportunities to explore as well.


Market

Your business objectives will largely determine what product or products you will offer and who you will market to. Our experience focused primarily on residential dinner delivery concentrated on a middle to upper-income demographic, mostly empty nesters and busy professionals, who were very responsive to both the quality products and services offered. Frequently, the menus were extended to also support customer social functions such as dinner parties and office events.

Success can also be found collaborating with other culinary professionals and nutritionists with private clients, a very rewarding niche. Additional markets have included specialty product lines for bookstores and coffee houses, gyms, corporate functions and private chef opportunities. Your local market may be slightly different but should track in a similar pattern using established marketing techniques. Regardless, FEAST models thrive on personal relationships and are most effective when they concentrate on, and build ties in, the hyperlocal community.


Get in touch anytime at 713.858.5468 or INFO@FEAST-BRANDS.COM to learn more about how you can get started with this versatile and exciting alternative business model for substantially less than trying to build something out yourself. We have the tools and experience to help you get a new business into orbit quickly!