The FEAST Business Model
The original three hallmarks of the FEAST business model were
superior-quality food products, authenticity and extraordinary personal
service. Customers realize maximum value when all three exist in sync. Time has
shown these remain the lodestars of any successful FEAST business.
The full-feature FEAST business model is an e-commerce, food
delivery service that stands in stark contrast to standard ghost kitchen
models in nearly every way, yet it relies on a nearly identical facility to
succeed. FEAST businesses are
community-centric, independently owned-and-operated entities capable of
creating a wide variety of superior-quality food products for delivery each
week with a healthy focus on flavor and artisanal culinary values.
With little discernable competition, the model thrives on the
alignment of quality, authenticity and extraordinary personal service. It’s proven, scalable, and can focus on a
select few or many quality food products at once, depending on your
objectives. Unlike most ghost kitchen
models, designed for speed and on-demand production, the FEAST model
affords you personal time and space to explore your creative culinary instincts, develop
new and unique flavors for your food products and engage your customers
With a dedicated team of three to four, our experience with this
model has successfully managed the ongoing weekly production of all of the
following food categories at once, averaging deliveries in the hundreds of
individual meals per week. In theory, any of these could become a sole focus
for growth (for example, frozen), however, our experience has been customers
▪ Complete, oven-ready gourmet dinners and entrée salads
balanced, portion-controlled meal prep
▪ A large variety of
quality frozen products
▪ Soups and gumbos /
Breads and baking
▪ Corporate lunches
and other commercial functions
▪ Wholesale to retail
/ Limited event catering*
▪ Specialty sauces,
dressings and marinades
▪ Preparation of à la
carte meats and other specialty items
*Food only, no set up or service
Compare & Contrast, Part II
Picking up from the homepage, here are four more ways the FEAST model is distinctly different from typical ghost kitchen business models.
Core Food Products
FEAST food products are heavily rooted in the MEDITERRANEAN
. The flagship product of the FEAST model is a residential
meal delivery service called Dinner-for-Two, a gourmet meal for two people. Normally two choices each week, these are
complete, oven-ready meals that include an entrée, a salad or vegetable, and a
side, all individually packaged and delivered chilled for customers to complete
in their own ovens at their convenience. Also available each week are lighter
offerings such as cool salad entrées and distinctive soups and gumbos by the
A complete line of quality frozen food products complements the
fresh offerings and includes traditional casseroles, gumbos and à la carte.
These have always been popular add-ons to weekly orders and integral to the
model. Go to the
RECIPE page to see the complete list of available offerings.
Customers interact via a fully branded, e-commerce WEBSITE. An email is sent each Wednesday with all the available options
for delivery the following week, and customers place their orders online by
Sunday night via a link in the email. Credit cards are charged at the time of
order. Orders are delivered chilled to customers Wednesday and Thursday
afternoons with complete heating and plating instructions.
With the range of equipment necessary to support the production
and storage of the core food products, your kitchen will most likely also have
the capability to produce just about anything else with this model.
We also have established recipes and processes to produce and deliver quality
food products for a variety of additional markets. Your market may have even more opportunities to explore as well.
Your business objectives will largely
determine what product or products you will offer and who you will market to.
Our experience focused primarily on residential dinner delivery concentrated on
a middle to upper-income demographic, mostly empty nesters and busy
professionals, who were very responsive to both the quality products and services
offered. Frequently, the menus were extended to also support customer social
functions such as dinner parties and office events.
Success can also be found collaborating with
other culinary professionals and nutritionists with private clients, a very
rewarding niche. Additional markets have included specialty product lines for
bookstores and coffee houses, gyms, corporate functions and private chef
opportunities. Your local market may be slightly different but should track in
a similar pattern using established marketing techniques. Regardless, FEAST
models thrive on personal relationships and are most effective when they
concentrate on, and build ties in, the hyperlocal community.
Get in touch anytime at 713.858.5468 or INFO@FEAST-BRANDS.COM to learn more about how you can get
started with this versatile and exciting alternative business model for
substantially less than trying to build something out yourself.
We have the tools and experience to help you get a new
business into orbit quickly!